Who We Are

Who We Are

Innovative Direct Marketing is a multi-layered, Arkansas-based, marketing company that specializes in high-impact custom graphic design, websites, and both print and online marketing!

Founded in 2007, fulfilling a childhood dream, both Greg Lercher and Jim Castrodale knew they had the motivation, skills and determination to not only be successful, but to bring a different approach to the field.

Exceptional customer service has always been key in everything we do and will always be our first priority!

Our creative members specialize in all aspects of marketing and design. With every client we take a unique approach to their needs. We approach each project as if we were doing it for ourselves. We feel this helps to ensure that no detail, regardless of how small, is left out. When we finish your project, we don't want you to just be happy, we want you to be thrilled. We enjoy having long lasting relationships with our clients and look forward to developing one with you!

We are especially proud that our work has been featured on ESPN 2, National Geographic, countless websites and print pieces across the north and southeastern United States!

Our number one goal is to help you however we can. We PRIDE OURSELVES on our customer service and offer 100% Satisfaction Guarantee on every project!

Whether you are looking for graphic design, website development, marketing or anything else let our creative team help you with your next project! Contact us today and let us help you connect your products or services with the many consumers who are searching for you right now. We look forward to working with you soon!

Thank you for considering Innovative Direct Marketing as your business partner!

Mission Statement:

To provide Innovative solutions for your marketing needs by giving your business the opportunity to be everywhere your customers are looking!